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full-funnel
cookieless
attribution

An AI-driven solution for cookieless attribution that enables marketers to fully understand and assign value across digital campaigns, channels, and platforms.

Fiducia’s attribution solution, provided jointly with Corvidae, combines log-level data management with patented AI-driven attribution to assign media value without the use of cookies, enabling full-funnel attribution across platform, channel, and device, alongside integrated viewability and fraud verification.

Provided to you by Fiducia jointly with

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Gain

  • An immediate 40% increase in conversion path touchpoints

  • More than 20% overall increase in conversions attributed to media activity

  • A 25% decrease in single-touch conversions.

 

How it works

Through the combination of log-level, display impression data (LLD) and Corvidae, our attribution solution enables brands to:

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  1. Collect: Track engagement on their own digital properties and connect this data with activity across walled-garden platforms
     

  2. Rebuild & Unify: Use patented AI technology to rebuild clickstream data and create a journey map of every unique customer then stitch siloed platform and device marketing data into journey maps where behavior predictably changes post ad-exposure
     

  3. Attribute: Eliminate attribution of value to low quality, non-viewable and invalid display impressions and use separate patented neural network AI to ingest joined entity maps and generate visit-level attribution data. Advertisers can layer on their chosen attribution model to a more complete and accurate conversion journey. They can then access and act upon unified attributed marketing data, entity maps, APIs and reporting through Microsoft Azure

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Cookie-based tracking is fundamentally broken

 

Cookies are still the chief mechanism by which brands understand users’ purchase journeys and attribute value. This is mission-critical for advertisers yet:

 

  • More than 70% of internet journeys are already cookieless

 

  • ‘Walled garden’ media owners, which limit and silo the user journey data available to advertisers, represent the majority of ad spend

 

  • Switches between devices and platforms are increasingly complex, making channel attribution evermore challenging, especially when it comes to top-of-the-funnel goals

 

New solutions are needed right now to help brands understand their customers’ complete paths to conversion and assign value based on the true impact of their campaigns, channel choices, and partners.

 

Fiducia and Corvidae’s AI-driven solution combines patented AI with LLD management to solve for full-funnel digital attribution for right now.

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The limitations of cookie-based attribution mean advertisers suffer:

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  • Overinflated last-click channel revenue reporting 

  • Undervalued upper-funnel activity

  • Misdirected, wasted marketing spend 

 

Our AI-powered attribution solution combines impression LLD with search and social data to rebuild complete web journeys and attributes value across every touchpoint according to its impact on conversion.

 

Rebuilding customer journeys for efficient customer acquisition

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On implementation, advertisers see:

 

  • An immediate 40% increase in conversion path touchpoints

  • More than 20% overall increase in conversions attributed to media activity

  • A 25% decrease in single-touch conversions.

 

AI-driven, full-funnel, cookieless attribution in action - optimizing Google Ads

 

By feeding conversion path data into the Google Ads platform that is 2-3x in length compared with cookie-based tracking, advertisers are better able to identify and bid against top-of-the-funnel value where there is less competition.

 

By reallocating ad spend up the funnel, our customers have seen a 34% CPC reduction and up to a 89% increase in ROAS. 

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Partner with confidence

 

Fiducia powers log-level data management for major advertisers such as Johnson & Johnson and provides the technology behind the ANA’s Programmatic Media Supply Chain Transparency Study. Corvidae’s AI-driven attribution solution powers digital marketing strategies for major brands, including Western Union, QVC and Safestore and was named Most Effective Marketing Attribution Solution by the Masterlcassing Awards in 2021 and 2022.  

 

Our joint attribution solution can be deployed in 30 days through a single first-party pixel on the advertiser site.

 

Find out how you can unlock truly accurate attribution and achieve new levels of digital performance by speaking to our experts today.

 

Please fill out the form below or contact:  

Ed Stevenson
VP Sales
ed.stevenson@fiducia.eco

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Solutions Partner Program

Building on the Fiducia Log-Level Data Management Platform, the Solutions Partner Program is providing advertisers with a choice of value-added technology solutions to make better, more efficient and responsible data driven programmatic investment decisions as part of TAG TrustNet, the industry initiative to drive trust and transparency in programmatic advertising.

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Find out more about the Solutions Partner Program

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