features and
functionalities

The Fiducia LLD Management Platform is available in two versions, each with its own set of features and functionalities, to help marketers increase their returns on programmatic investments.

The Professional solution focuses on analyzing and continuously monitoring supply chain productivity using a range of cost, quality and safety metrics, including the TrueKPI framework.

The Enterprise solution offers enhanced data correlation capabilities, enabling data activation for automated optimization using AI and other third party solutions.

Professional

Define and Monitor Your Optimization Strategy with Professional Analytics Functionalities

The Professional solution leverages daily access, harmonization, and matching of LLD feeds across the marketing supply chain, creating a unified and transparent record for every ad impression. This matched impression data provides marketers with near real-time insights and advanced analytics to identify and address key areas requiring attention.

The solution offers access to a comprehensive set of metrics, including:

TrueKPIs – Track TrueCPM, TrueImpressions, and TrueAdSpend, along with an optimization potential projection.
Cost Waterfall – Gain a financial breakdown of investments, including transaction costs, seller revenue, media productivity losses, and TrueAdSpend.
Transaction Costs Breakdown – Analyze how costs are distributed across the supply chain.
Loss of Media Productivity Breakdown – Identify inefficiencies impacting media performance.
Supply Metrics – Assess OMP/PMP distribution, SSP count, supply paths, domain numbers, device types, and media types.
Data Exchange Metrics – Evaluate sustainability, MC&I, ESG, data integrity, and privacy compliance.
ANA Industry Benchmark – Compare supply chain metrics against aggregated industry data, updated and released quarterly.

This comprehensive approach empowers marketers to optimize their strategies effectively and drive smarter decision-making.

The Cost Waterfall provides insights into supply chain efficiency by providing a financial breakdown of the marketer’s investments resulting in TrueAdSpend, the share of investment going to TrueImpressions matching cost, quality and safety requirements.

Enterprise

Unlock the Power of TrueCPM Optimization
with Advanced Enterprise Functionalities

The Enterprise solution grants exclusive access to advanced platform features designed for continuous TrueCPM optimization. With Enterprise, you can identify the supply chain partners driving the highest value, pinpoint the most efficient supply paths to access TrueImpressions, and secure premium-quality inventory at fair market rates — all within a safe context according to your brand requirements. Enterprise serves as your always-on optimization companion, ensuring your campaigns run efficiently and deliver maximum value for your investment.

Enterprise enhances your ad investment productivity by bridging the gap between CPM and TrueCPM. It offers powerful additional features, including:

Automated Data Exports for AI – Scheduled data runs and seamless data exports into AI-driven and third-party optimization solutions.
Near Real-Time Feedback Loop – Daily processing of supplier log-level feeds for instant insights into TrueCPM, performance and quality metrics.
Granular Supply Path Metrics – Actionable impression-level insights on cost, quality, and safety across your supply path.
Comprehensive Compliance Data – Deep analytics on ads.txt, app-ads.txt, and sellers.json to optimize your supply sources.
Advanced Data Exchange Metrics – Actionable insights across MC&I, sustainability, privacy, ESG, and industry certifications.
Expanded Data Access – Activation of third-party data feeds via the Data Exchange, unlocking new opportunities to scale impressions that align with your specific goals.
Custom Reporting – Tailor-made reports allowing dynamic correlation of key performance metrics.