financial
optimization

Empowering marketers to control their programmatic media supply chain, addressing inefficiencies in supply sourcing and payment processes.

FxM's financial optimisation solution, integrated with Fiducia's log-level data management platform, provides an"orchestration engine" to analyze your programmatic ad spend across open web and private marketplace transactions - understanding the supply paths being leveraged - and algorithmically optimizes towards lower or same cost SSP partners. Part of the efficiencies gained through this process are then passed directly back to the marketer in the form of cash back.

Provided to you

jointly with

Optimizing towards lower or
same cost SSP partners

The end-to-end programmatic media buying process is convoluted, opaque, and optimized in silos - all of this leads to a disadvantageous position for brands due to a system that has become totally inefficient. FxM enables brands to take back control and optimize their programmatic media supply chains.

FxM places an AI built orchestration engine on top of your existing programmatic stack, requiring little effort to implement and get started, and seamlessly integrates to uncover, understand and optimize your digital supply chain.

For most clients, the Allocation Module is the starting point. It is designed to: analyze your programmatic spend across open web and private marketplace deals, understand the supply paths being leveraged, algorithmically optimize towards lower or same cost SSP partners.

SSP optimization as a first step to a holistic
financial optimization approach

FxM’s system wide optimization brings transparency and governance, independently optimizing on the marketer’s behalf vs in silos, is purpose built leveraging AI and the latest machine learning capabilities, and puts control directly into the marketers hands to run their media supply the way they desire and to drive the most efficient results.

FxM is the marketer’s engine for independently understanding and optimizing the programmatic media supply chain. The AI platform sitting on top of your marketing stack gives a percentage of the optimized spend directly back to you as a starting point - then can expand financial optimizations holistically across your entire supply chain.

To learn more about FxM please fill out the form below or contact:

Tim Brown

tim.brown@fiducia.eco

Solutions Partner Program

Building on the Fiducia Log-Level Data Management Platform, the Solutions Partner Program is providing advertisers with a choice of value-added technology solutions to make better, more efficient and responsible data driven programmatic investment decisions as part of TAG TrustNet, the industry initiative to drive trust and transparency in programmatic advertising.

Find out more about the Solutions Partner Program