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TAG TrustNet Expands to Reach More Ad Industry Participants in Markets Beyond UK
TAG TrustNet is going global! An industry initiative that is establishing the shared truth for digital ad spend by leveraging the power...
Jul 23, 20212 min read


IPA: TAG TrustNet podcast
How media agencies can benefit from an always on solution to greater digital compliance and transparency The Trust Accountability Group...
Jul 20, 20211 min read


IPA backs programmatic project that benefits agencies
TAG TrustNet will improve the transactional transparency and accountability of digital media procurement. The IPA has expressed its full...
Feb 4, 20211 min read


The Brand-Led Push for Ad-Tech Transparency Is Now In Full Swing
Keeping an eye on programmatic spend is fast becoming the difference between smart and dumb money By Ethan Wu Programmatic advertisers...
Feb 4, 20211 min read


TAG Launches TAG TrustNet in partnership with Fiducia
After extensive evaluation and consultation, the Trustworthy Accountability Group (TAG) is pleased to announce the launch of TAG...
Jan 14, 20212 min read


TAG launches industry consultation following successful DLT pilot
The Trustworthy Accountability Group (TAG), formerly JICWEBS, jointly with ISBA, IPA, IAB UK and AOP, launches a 5 week industry...
Sep 23, 20203 min read


TAG announces successful completion of DLT Pilot, outlines next steps
Pilot Participants Included Nestle, McDonald’s, Virgin Media, O2/Telefonica, Unilever, Johnson & Johnson; GroupM, Havas, IPG, Mindshare,...
Sep 7, 20205 min read


JICWEBS merges with TAG
Ad Industry’s Leading Anti-Fraud and Brand Safety Standards Organizations are merging as of September 1, 2020. Mike Zaneis to Serve as...
Sep 7, 20204 min read


“Where Advertising meets Technology”
Learn how the UK ad industry is harnessing blockchain technology to manage the online digital ecosytem and promote trust and transparency...
Sep 2, 20201 min read
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