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Jul 17, 20191 min read
McDonald’s, Nestlé and Virgin Media trial blockchain in media buys
McDonald's, Virgin Media and Nestlé are the first brands to sign up for a blockchain pilot spearheaded by the Joint Industry Committee...
Jul 17, 20191 min read
Nestle, McDonald's and Virgin Media enter blockchain media pilot
Nestlé, McDonald's and Virgin Media are the first brands to take part in Jicwebs' blockchain pilot programme to increase trust and...
Jul 17, 20192 min read
First participants announced in JICWEBS blockchain pilot, aiming to increase trust and transparency
London 16th July 2019: JICWEBS Ltd – the cross-industry body who define standards and best practice for digital advertising– today...
May 24, 20192 min read
JICWEBS urges industry to join blockchain pilot to boost trust and efficiency in digital advertising
Industry bodies join forces to evaluate the benefits of blockchain and Distributed Ledger Technology (DLT) on the transparency and trust...
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