TAG TrustNet LLD Register Q4 2024: New Updates and Key Additions

The latest release of the TAG TrustNet Log-Level Data (LLD) Register is now available. This vital resource tracks suppliers that offer Log-Level Data feeds, empowering advertisers with the transparency they need to gain full visibility into their programmatic supply chains. Updated quarterly, the LLD Register plays a critical role in the industry’s ongoing efforts to foster transparency for marketers.

Moving forward the LLD Register will be published as part of the ANA Quarterly Programmatic Transparency Benchmark report, the joint initiative of the ANA, TAG TrustNet and Fiducia.

Key Updates in the Q4 2024 Release:

1. New Entries:

   • Basis Technologies (DSP)

   • Protected Media (AV)

2. TAG Certified for Transparency:

   • Yahoo (DSP)

   • Magnite (SSP)

3. TAG TrustNet LLD Connector:

   • Basis Technologies (DSP)

   • Protected Media (AV)

For full details and access to the LLD Register, visit: LLD Register Q4 2024.

Why LLD Matters for Programmatic Advertising

Programmatic advertising relies on a complex network of intermediaries, each contributing unique services. Despite the complexity, one constant across the entire supply chain is the generation of Log-Level Data (LLD) with every programmatic transaction.

Accessing LLD allows brands to take full control of their supply chains, enabling them to:

• Optimize ad spend and maximize productivity

• Analyze transaction costs and reduce inefficiencies

• Assess the alignment of media investments with both price and quality goals

The TAG TrustNet LLD Register is central to these efforts, making it easier for marketers to track industry progress in improving LLD access.

To stay updated on the latest developments and ensure your programmatic efforts are fully transparent, sign up here: Stay Informed.