ANA Programmatic Transparency Study

“Don’t expect what you don’t inspect”

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INVITATION

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The results of the ANA Programmatic Transparency study are in. Suffice it to say, the study makes clear that there is much more work to be done to achieve the kind of clean, well-lit trading environment that marketers and publishers deserve.

 

If marketers want to “inspect” their programmatic supply chain to protect their investments, ensure compliance and make informed investment decisions, the ANA study demonstrates that the first step is to resolve the data asymmetry problem by getting access to impression log data across the entire supply chain and use an always-on technology solution to deterministically reconcile this data across all suppliers.

 

Intrigued? Want to learn more?

 

Join us in the Cannes Vieux-Port, SS Joy Me, Jetée Albert-Edouard (slip: S13)

to get first-hand information on the findings of

the ANA Programmatic Transparency Study

 

Monday June 19 from 4:00 to 5:00PM

For:

 

Introductory Remarks from:

Bob Liodice
CEO, ANA

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Followed by a panel discussion moderated by:
 

Lou Paskalis

CEO and Founder of AJL Advisory and former President & COO, MMA Global

with guests

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Mike Zaneis, CEO, TAG / TAG TrustNet

Tom Triscari, Lemonade Projects, ANA Study writer

John Piccone, Regional President Americas, Adform

Amy Adams, VP Media, Discover Financial Services

 

Cocktails and canapés will be served.

 

To participate REGISTER HERE

(limited number of participants)

 

The panel will discuss the findings of the ANA study and how TAG TrustNet’s capabilities can help marketers address its many findings. 

 

As the always-on industry transparency utility, TAG TrustNet automates the reconciliation of impression level log data across the entire supply chain to make all parties accountable and drive efficiencies.

 

The panel will also cover how advanced data correlations can be made on top of impression log data to activate new efficiency metrics, covering a wide range of areas including Fraud, Brand Safety, MFA (Made-for-Advertising), DEI, Sustainability, Privacy, Governance.